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At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company.
During this meeting, Franz's son was quietly studying Latin in a corner of the room.
The company name is based on the Latin translation of the surname of the founder, August Horch.
It was during this period that the company offered the Audi Front that became the first European car to combine a six-cylinder engine with front-wheel drive.
However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not used the slogan since 2016.
Automobile company Wanderer was originally established in 1885, later becoming a branch of Audi AG.
Audi-branded vehicles are produced in nine production facilities worldwide.
The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932.